The Fitness Gadget War Wages On

LAS VEGAS - And you thought the fitness gadget war had hit its peak. Nope, here at CES 2013 there's lots of talk of how to use gadgets that pair with your phone to track your steps and fitness activity. And the first two products actually come from companies that have some serious experience in the space.
FitBit, which recently came out with its new Zip and One fitness trackers, has announced a new version that you can wear on your wrist. Similar to the Jawbone Up or the Nike Fuelband, the Flex looks like a high-tech bracelet; it comes in different sizes and five colors. Its Zip and One clipped on to your pants or a pocket and were easier to conceal.
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Like those, however, it tracks your steps, distance, calories burned and sleep quality and then pairs with your iPhone or Android wirelessly via Bluetooth 4.0. You just download the app for the iPhone and now select