"GMA" Posts Largest Total Viewer and Demo Margins Over NBC's "Today" in Almost Two Decades
"GMA" Grows Compared to Year-Ago Quarter While "Today" Declines By Double-Digits
4Q 2012 :
ABC News' "Good Morning America" stood as the No. 1 morning program during the 4th Quarter 2012 in both Total Viewers (5.077 million) and Adults 25-54 (1.940 million) ,according to Nielsen Media Research . In fact, 4Q12 stands as the first time that "GMA" won a quarter in Adults 25-54 in more than 18 years - since 3Q94. In addition, after winning 3Q12, the ABC morning newscast turned in its first back-to-back quarter wins in Total Viewers in more than 18 years - since 2Q94 and 3Q94, respectively. Impressively, "GMA" ranked No. 1 in all 13 weeks of 4Q12 in Total Viewers and in 12 of 13 weeks in Adults 25-54.
"GMA"
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