BCS Championship Winners, Losers

Perhaps the only people more disappointed about the Monday's national championship game than Notre Dame may be the television sponsors.
Alabama University quarterback AJ McCarron, who led his team in his second national championship game victory, trounced Notre Dame 42-14, leading many to possibly tune out before the second half of the game, says Jim Andrews, senior vice president of sponsorship analytics firm IEG.
"That's some of the inherent risk in advertising in sports," Andrews said.
The marquee sponsor, Discover, likely paid $15 million to $20 million for its advertising package.
Another winner was ESPN, which broadcast the game. The sports cable network said ratings for last night's game was 13.8 percent higher compared with the 2012 game last year between Alabama and LSU, according to Nielsen. ESPN said it was the highest-rated program on Monday night of all programs.
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